SINGULUS TECHNOLOGIES, the world's leading supplier of CD and DVD replication lines, announced today that it has entered into a three-year manufacturing and technology contract with 3dcd, a joint venture between TECHNICOLOR and APPLIED HOLOGRAPHICS Plc. 3dcd's proprietary edge-to-edge holographic technology is considered to be one of the premier anti-piracy measures currently available. This technology enables a hologram to be placed on the full surface of a disc without affecting the capacity of the disc or the integrity of the content. As part of the agreement SINGULUS will manufacture machines for the application of unique edge-to-edge holographic images onto optical discs.
The ability to protect software products from counterfeiting is vitally important not only to MICROSOFT and other software content-holders in the industry, but also to consumers expecting to buy and use legitimate licensed product.
As part of the agreement between SINGULUS TECHNOLOGIES and 3dcd, SINGULUS TECHNOLOGIES will exclusively supply all of TECHNICOLOR'S worldwide optical facilities with the equipment to apply edge-to-edge holographic images onto discs. SINGULUS TECHNOLOGIES will also provide this equipment to a select group of European, American and Asian manufacturers who are licensed by MICROSOFT to manufacture discs with the edge-to-edge holograms.
Technicolor Press Release:
FOR IMMEDIATE RELEASE TUESDAY, 30TH NOVEMBER 1999
TECHNICOLOR SIGNS KEY CONTRACT WITH MICROSOFT
Technicolor To Manufacture Millions Of Discs with Proprietary Edge-To-Edge Holographic Anti-Piracy Technology
Technicolor, the world's leading visual packaged media company and largest independent CD and DVD replicator, announced today that it has entered into a three-year manufacturing and technology contract with Microsoft Corporation to replicate millions of discs, beginning with Windows 2000 product.
Technicolor, a wholly owned subsidiary of Carlton Communications Plc, will be Microsoft's leading supplier of tens of millions of discs per year beginning with the launch of Windows 2000 on CD-ROM in mid-November 1999. To accommodate production, the company is increasing its worldwide replication capacity by 30 million units per year with the addition of 8 new manufacturing lines. All told, Technicolor, one of Microsoft's five suppliers, will have a global capacity to produce more than 325 million discs annually.
Lanny Raimondo, Chief Executive of the Technicolor Group, said: "This represents a major step forward in Technicolor's ongoing relationship with Microsoft. Working with the world's most successful software provider is a tremendous opportunity. We will be providing a full service from anti-piracy technology through to manufacturing and distribution. For the first time, Technicolor will also be earning significant licensing income from the technology we have developed with Applied Holographics."
As part of the agreement, Technicolor will be using its proprietary edge-to-edge holographic technology, which is considered to be one of the premier anti-piracy measures currently available. The technology, which has been developed by 3DCD, a joint venture between Technicolor and Applied Holographics Plc., enables a hologram image to be placed on the full surface of the disc without affecting the capacity or integrity of the content. Earlier Microsoft products have featured the licensed use of 3DCD's proprietary inner mirror band hologram with tremendous success. Both technologies provide consumers with the ability to clearly identify the discs as legitimate Microsoft product.
Joachim Kempin, senior vice president with Microsoft said: "The ability to protect our software products from counterfeiting is vitally important to Microsoft, and to consumers, and Technicolor continues to provide the industry's most advanced anti-piracy measures. Technicolor's inner mirror band hologram proved to be a significant piracy deterrent for our previous product releases, so moving to the more advanced edge-to-edge technology is a natural step for us."
All of Technicolor's worldwide facilities will be equipped with the ability to apply the edge-to-edge technology to discs. Additionally, a select group of manufacturers is also being licensed to use the edge-to-edge technology as part of the agreement between Technicolor, 3DCD and Microsoft.
Press Release
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SINGULUS TECHNOLOGIES signs key contract with 3dcd for worldwide supply of manufacturing equipment for edge-to-edge holographic anti-piracy technology.
November 15, 1999




